New report reveals broad public support for building renovations


A new report released today by ROCKWOOL Group and Cambridge Econometrics charts a clear path towards greener buildings and shows strong public support for renovating their homes, if adequate financial and administrative support is available.

Including data from a one-of-a-kind global survey of 14,000 people in Denmark, France, Germany, Italy, Poland, the UK and United States, the report confirms the public’s appetite for energy efficient buildings, while also showing the need for governments to develop suitable renovation programs.

The OnePoll survey shows that eight in ten people (79%) would renovate their homes, with the right assistance. In an even stronger show of support for greening the built environment, 73% believe energy efficiency improvements should be mandatory, provided financial and administrative support is available. Sixty-two percent believe it is their social responsibility to make their homes climate-friendly, given that the same support is available.

CEO of ROCKWOOL Group Jens birgersson comments, “That may be a cliché, but it is also true – the cheapest, cleanest, and safest energy is the energy we don’t use. World leaders need to remember that ideas are cheap, but energy is expensive. If we prioritize renovation, we send a clear message that we are investing in the future of people and our planet. And it is a winning formula on which we can act right now. “

The new data is part of a report by Cambridge Econometrics on behalf of the ROCKWOOL Group, which details the challenges of funding renovation programs and explores solutions to overcome them.

In the report ‘Unlock the benefits of building renovations ”, ROCKWOOL and Cambridge Econometrics urge policymakers to develop the long-term retrofit programs that manufacturers need to plan production capacity and properly train more installers; partnering with banks to combine public subsidies and low-interest loans; and make it easier for households to apply for subsidies and find skilled workers.

Jon stenning, Associate Director at Cambridge Econometrics, says: “Renovating the built environment is a key issue on the way to the decarbonization of our economies. The consumer survey conducted for this report shows that there is a significant consumer appetite for home improvement, but more needs to be done to match funding with renovation projects. A well-designed policy can play a major role in bringing the entire value chain together, ensuring that resources are well targeted, and helping to build capacity and interest at the local level to ensure that the benefits of energy renovations can be made. “

Jens Birgersson continues, “Money is not the problem. While there will always be a debate about the costs of climate action – and, hopefully, also the costs of inaction – the fact is that there is a lot of money available for retrofitting. buildings and other green investments. And the renovation itself is not rocket science. It requires the use of well-known building materials and practices, and that’s a big plus. The problem is to connect the funding sources with the projects on the ground, and to make sure that we have the skilled workforce in place. “

The report highlights the need for governments to do more to make the funding already available accessible to building owners. This is a clear priority for homeowners, with 51% citing costs as the main barrier to renovating and 53% believing governments should support home improvements with grants or loans.

  • Consumer survey conducted by OnePoll with a sample of 14,000 adults in the UK, EU and US. Fieldwork took place in September 2021.
  • Report created by Cambridge Econometrics on behalf of ROCKWOOL.


  • The biggest motivator for improving energy efficiency was cheaper energy bills, with two-thirds of people (62%) saying they would make changes if it resulted in savings on bills.
  • In contrast, cheaper mortgages for more energy efficient homes were of no interest to pollsters, with just 16% saying it would be a motivator to make improvements to the home.
  • One-fifth of respondents said fear of poor installation was a contributing factor in not making their home more energy efficient.

About the ROCKWOOL group

At ROCKWOOL, we transform volcanic rock into rock wool, a versatile material with many natural strengths that make it ideal for use in a range of applications in buildings, transportation, horticulture and water management. urban flood.

The ROCKWOOL Group creates safe and sustainable products that help people and communities live, learn, work and play. Based at Denmark, we are a company of 11,500 colleagues with 47 manufacturing plants in 22 countries, working to address the most pressing climate and sustainability challenges for the built environment. What we do is essential to make climate neutrality possible by 2050.


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